Eighty Twenty
Book a call
Tool · Marketing

Marketingspendreview.

Your budget split, the media chain between budget and ad, and the twelve contract terms that decide what you can get back. Ten minutes. Nothing is stored unless you ask for the written review.

Worked example. Replace with your own figures.
Step 1 · The budget

Where the marketing money goes

Step 2 · The media chain

What each layer takes before the ad runs

As a share of paid media. Use the numbers in your agency and platform contracts. If you do not know a layer, leave the example and mark it as a question.

Step 3 · The contract

Twelve terms that decide who holds the cards

Estimated recoverable per year
$0

0%Of paid media is working media
0Contract protection, out of 100
-Largest single opportunity
Media chain
Where to start

    These are the conservative ranges we use in diagnostics: 8 to 18% on agency fees, 6 to 16% on media supply chain and performance, 8 to 22% on production and roster, 10 to 25% on martech licenses. Weaker contract terms move the estimate toward the top of each range. Directional only. A diagnostic replaces every assumption with your contracts and invoices.

    Get the written review: each line, the assumption behind it, and the questions to put to your agency.

    Want the real number?

    A diagnostic replaces every assumption here with your contracts and invoices. Fifteen minutes to see if it is worth doing.

    Book a 15-minute callTake the two-minute check